RANRA

A menswear label created by Arnar Mār Jōnsson, who studied at the Iceland Academy of Arts and the Royal College of Art in London. In 2022, the brand name will change from Arnar Mār Jōnsson to RANRA. Inspired by the way local people dress to cope with the harsh climate of Northern Europe, the collection is centered on fantastical pieces that evoke the vast nature of his hometown, Iceland, and focuses on the functionality of clothing, featuring calculated technical designs that can be used in any situation, whether in the city or outdoors.